Enter the New World of Kverneland Group

New Branding Strategy

Kverneland Group has launched a more focused brand strategy. Accord, Kverneland and Taarup are joining forces under one strong Kverneland brand name and Vicon and Rau merging into one powerful Vicon brand to create maximum impact.

At the heart of the new Kverneland and Vicon offers are strong and extensive product ranges offering an unparalleled choice.

 These wide ranges include forage harvesting equipment, bale equipment, soil cultivation, seeding systems , fertiliser spreaders and sprayers.

The Accord, Taarup and Rau brands will not disappear with immediate effect, but will, during a transition period, be sub-branded either Kverneland or Vicon.

The new Kverneland

·         Kverneland will be the specialist within soil equipment

·         Kverneland Accord represents the specialist within seeding and spreading equipment

·         Kverneland Taarup constitutes the forage and feeding equipment specialist

·         Kverneland Rau represents the sprayer range under the Kverneland name. Kverneland Rau is not offered in the UK or France.

The new Vicon

·         Vicon will continue as the specialist within forage harvesting, bale equipment and spreading equipment

·         Vicon Rau represents soil and seeding equipment within the Vicon distribution system. In France and the UK, Vicon Rau’s offering will also include sprayers